My friend Will Samuel asked me to collaborate on a project for Adidas under his direction. My main tasks were re-meshing the shoes that had been given to us as very high polygon 3D models. So I could deform and animate the shoes and we could experiment with the shape. I also re-textured the shoes to fit in with the style that Will had put together. Then we animated and comped the final footage.
Unfortunately after completing a final delivery of the video Adidas had a change of heart on the overall design. The second video we made added depth and typography to the initial designs and gave the video a softer look.
Neither of the videos were ever released so I took some gifs of some of my favorite parts because it was a lot of fun to make and I don't want it to be a waste.
Adidas Kids 360
The style of the first film was 2D but we used C4D and 3D models to get it looking right.
The logos are UV mapped on through Bodypaint.
The second film we made had a re-textured set of shoes. We used soft shadow maps and blended with with passes of the flat colored shoes, to get a cool soft 3D effect.
I used the cage deformer in C4D and made a low poly cage around the shoe to deform certain parts.